Core Values

Our Core Values

The success of our customers is at the heart of our work. We produce high quality horticultural products grown fairly and sustainably and under the highest food safety standards. We do this by applying on science-based knowledge while observing our core values of integrity, excellence, vitality, empowerment and partnerships.

We hold ourselves accountable to live up to these values in our daily work.


We aspire to earn the trust of our clients and one another by upholding the highest ethical standards. We do what we say we will do


We are committed to achieve exceptional excellence in our work. All our products are produced while observing the highest standard of food safety and hygiene.

Scientific based knowledge

We believe that application of scientific knowledge has a role to play in enhancing food security and health, improving productivity and reducing poverty; with lower environmental and social costs.


We are infused with optimism, passion and energy. A person can do nothing better than to eat and drink and find satisfaction in their own toil


Respect and fairness are the cornerstones of business relationships. We appreciate others’ contributions and offer ours with humility.


We strive to ensure a conducive working environment that encourages innovation and learning. We honour our history by learning from the past and embracing new, creative and innovative ideas